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Thank you Mom (Pearson Education)

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Thank you Mom (Pearson Education)

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Thank you Mom
FCB Inferno’s new campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.
Country : United Kingdom
Agency : FCB Inferno
Advertiser : Pearson Education

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