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Soccer Player (Cystic Fibrosis Canada)


One minute of Responsibility

Soccer Player (Cystic Fibrosis Canada)

Soccer Player
This video is part of an online advocacy campaign that asks Canadians to tell their government to cover the new drug Orkambi that significantly helps people with cystic fibrosis but is currently unaffordable for most who’ve been prescribed it. The idea came from the insight that having cystic fibrosis often gets in the way of everyday life, and if you could afford the care you need, your quality of life would improve allowing you to do the things that are important to you.
Country : Canada
Agency : Grassriots
Advertiser : Cystic Fibrosis Canada

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