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United Against Dementia (Alzheimer's Society)


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United Against Dementia (Alzheimer's Society)

United Against Dementia
Dementia is set to become the 21st century’s biggest killer. Someone develops dementia every three minutes, with one million set to have the condition by 2021 – yet there is currently no cure. Alzheimer’s Society says too many are facing it alone, without adequate support, and society urgently needs to take action. The creative, directed by Oscar-nominated Daniel Barber (Harry Brown, The Tonto Woman) brings this issue to the fore by presenting opposing pairs of people coming together in a series of vignettes as Bill Nighy conducts the voice over. The scenes include two football fans who support opposing teams sizing each other up outside a pub, an elderly man coming face to face with a youth on an estate and a Remain voter squaring up to a Leave supporter. But gradually, each pair begin to smile as they put their beliefs aside and stand shoulder to shoulder in the fight against dementia.
Country : United Kingdom
Agency : McCann London
Advertiser : Alzheimer’s Society

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