Share the Orange
With deep misconceptions about Alzheimer’s and other causes of dementia, we needed to convince people to donate towards the ground breaking research that ARUK funds. The film we created, with a clear call to action to ‘Share the Orange’ combats misunderstanding and made ambassadors of our supporters who watched the film over 10 million times. During the campaign ARUK saw a doubling in regular giving donors. Which indicates that donors are engaging with the message that research funding is essential to the fight against Alzheimer’s.
Country : United Kingdom
Agency : Field Day
Advertiser : Alzheimer’s Research UK