BREAKING NEWS

Now Reading:

MashiMachine (4pelagatos.com)


One minute of Responsibility

MashiMachine (4pelagatos.com)

MashiMachine
In Ecuador there is only one voice that is allowed to speak publically – the voice of President Rafael “Mashi” Correa. Mashi creates more public broadcasts than any other world leader – over a 8,760 hours of footage and growing since he took office. His “Communication Law” monitors clamp the opinions of journalists who oppose the government. Today these monitors control the largest media groups in the country, from one National media channel in 2008 to 22 channels in 2016. The New York Times called Mashi’s attacks against the press “An Assault on Democracy.”In 2016, three top journalists were forced out of their jobs because of their opinions. These reporters formed the online journal “4pelagatos” (the same popular idiom Correa used to insult the independent media as a whole, meaning “four insignificant nobodies”). 4pelagatos is an independent media outlet which points out the humor and irony in all of the dubious government movements and actions. They hired us to come up with an idea that would give Ecuadorians the opportunity to express their public opinions, while boosting awareness for their platform at the same time
Country : Mexico
Agency : Leo Burnett Mexico
Advertiser : 4pelagatos.com

Editor's choice

Next Article

One minute of Responsibility

Supporter/s (Refugee Initiative 'Bucerius Hilft')