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Kids Friendly (Baby Club)


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Kids Friendly (Baby Club)

Kids Friendly
SITUATION
Everyone seems to think that the most important thing for kids in big cities is enough playgrounds. But in fact the most important thing for little ones is to have access to a toilet. Unfortunatelly in Russia not every place is friendly to kids. That’s why families stay close to home, and spend their time mostly in backyard.

CREATIVE IDEA
The Idea was to create a Kid Friendly; movement with its own identity (logo, web-site, stickers, etc). And we start global gathering of the biggest and the most famous brands in Russia (cafes, banks, stores, clinics and many other partners).
Each place that participates in this project puts the blue bear sticker on their doors.
So whenever parents meet this sticker in the street they can be sure – they can easily come with a kid to use bathroom, to ask some water or even have place for rest or play.

Baby Club is a worldwide network of kids development centers.It provides with edutainment classes based on unique program.And it also cares about children rights and interests.
Country : Russia
Agency : Real Time Agency
Advertiser : Baby Club

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