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From Sea to Shoe (adidas)


One minute of Responsibility

From Sea to Shoe (adidas)

From Sea to Shoe
This film is a stylised representation of how Parley retrieve hazardous fishing nets from the ocean and repurpose the material for adidas to use on their shoes. The first shoe ever made using Parley Ocean Plastic. The gillnet used to create the adidas x Parley shoe was intercepted by Sea Shepherd during Operation Icefish, a record-breaking mission to protect sea life from illegal fishing in the Southern Pacific.The shoe has been created with adidas’ most innovative production method: adidas Tailored Fibre Technology, a revolutionary manufacturing technique that enables unique footwear designs to be tailored to the individual needs of any athlete.
Country : United Kingdom
Agency : U-DOX Creative / WSRW Limited
Advertiser : adidas

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