Gold is a popular gift at Christmas time. What many people do not (want to) know: where it comes from. It is often produced with Child labour in Burkina Faso. To raise awareness of the origin of the gold, banners advertising free gold appeared on websites. In order to recieve the gold, the user had to watch a film about the origins of the gold. It was not possible to skip the film. Most people chose to support our client Public Eye, hardly anybody went for the free gold.
Public Eye fights for human rights and against injustices with a significant link to Switzerland. In 2015 before christmas, they focused on the unfair gold trade: Swiss companies importing gold produced with child labour from Burkina Faso.
Country : Switzerland
Agency : Freundliche Grüsse GmbH
Advertiser : Public Eye