To create the first social awareness library in the world, two Creatives left their job for 6 months to travel the word and produce campaigns on: domestic abuse, racism, deforestation, pedophilia, smoking, deforestation, safe driving and organ donation.
Since the ambition was to reach global audience, we’ve allowed organizations and individuals to customize our campaigns and make a difference in their communities around the globe.
All these campaigns were ready-to-be-aired and they were – absolutely FREE OF CHARGE.
Without a cent of media investment of our own (ZERO), the initiative attracted great attention of the press, and the videos were customized by musicians & charities on 3 different continents. They were translated into several different languages, got aired on MTV, some of them became smashing hits, celebrities such as Victoria’s Angels and NBA players joined in, and the campaign was even showcased during school classes in India, Canada and the US.
World’s first social awareness gallery which allows everyone to customize videos and campaigns on public issues – FOR FREE.
Country : Serbia
Agency : No Ordinary Agency
Advertiser : Crazy Enough To Change The World