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CeBIT: Japan's vision of Society 5.0


Sci-tech

CeBIT: Japan's vision of Society 5.0

There is a new technological revolution arising, and Japan wants to be at the forefront of it.

It was this year’s partner country at CeBIT – the world’s biggest IT fair in the German city of Hanover.

Japan’s prime minister Shinzo Abe explained his vision.

“We are now witnessing the opening of the 5th chapter. We are now able to find solutions to problems that could not be solved before. This is the age, in which all things are connected, all technologies fuse, and this is the advent of Society 5.0.”

From robots to smart systems for data processing – never was Japan’s presence at CeBIT so massive.

The country now also sets trends in the field of human robotics.


Meet “Pepper” the humanoid, who shakes your hand for starters, whom you can talk to and that you might be able to encounter soon at a hotel reception desk or at an office.

“I don’t think robots are stealing people’s jobs yet,” Yuta Mitsubori, founder and CEO of Unicast, told Euronews. “They can actually do jobs that don’t need humans while humans can give much more attention to more important things. That’s the goal of our application.”


One of the most diverse booths at ITB was set up by Japanese NTT Group, historically a telecommunications company now investing in all the big ICT trends.

Here, the company also showcased all things connected and “smart” – from agriculture to manufacturing to transportation.

“The important point for us is how each company in our group can help our clients and users to create new business models or new systems in different fields,” NTT president and CEO Hiroo Unoura told Euronews.

One of those applications involves NTT subsidiary Dimension Data equipping Tour de France cyclists with a GPS sensor to record where they are and how fast they are going.

Smart solutions are the key to the Japanese vision of Society 5.0 – and it reaches into literally every segment of society, including fashion.

Seiren has created what it calls a 21st century styling system.

Try on your dresses digitally, order them online, and have them delivered to your house.

“Up until today, if you can sell 60 per cent of production, it was already considered a big success and 40 percent was thrown away as a loss,” said Seiren CEO Tatsuo Kawada.

“From now on, we will only produce the items that we will have sold, with small lot production, lots of styles, short delivery times, less stock, and customization.”


The Japan Summit at CeBIT aimed to show the potential of the Internet of Things to create a “super-intelligent” society.

“German and Japanese companies have a long-standing relationship. For example, the diesel engine,” Jetro CEO Hiroyuki Ishige told Euronews. “In This engine was invented at the end of the 19th century in Germany and in Japan a company named Yanmar developed a smaller type of this engine. And there are other examples where products invented in Germany have been applied and developed in Japan.”


How can so much data be transferred one day?

Doing basic research in the field of superconductors, Japanese company Fujikura offers solutions such as this fiber laser.

“The special thing here in this fiber laser is the cables that we produce,” said Fujikura project manager Atussa Sarvestani. “They are made from fiberglass, and they can transfer extremely high amounts of data through cables rather small in size.”

One of its core businesses is the auto industry where its cables are used in electric cars.

CeBIT is also a great opportunity for local businesses to stay connected.

“I believe that CeBIT is the ideal platform to intensify the already good and intensive collaboration,” said Benno Bunse, CEO Germany Trade And Invest. “For German, especially for German small and medium size enterprises, this is a great opportunity to get to know the international offer in the field of digitalization.”


A glimpse of what to expect at the 2020 Olympic Games in Tokyo which will be broadcast in 8K resolution whcih has sixteen times as many pixels as Full HD.

“8K has been developed by Japan Broadcasting Cooperation NHK for the next generation of television,” said Yasushi Seito, Senior Associate Director, NHK Television.

The images in this 8K cinema make you feel like being inside of these people celebrating in Japan, and this is how 2020 could feel like in your living room.

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