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Bukowskis for the Red Cross (Red Cross)


One minute of Responsibility

Bukowskis for the Red Cross (Red Cross)

Bukowskis for the Red Cross
The Swedish auction house Bukowskis choose to exibit children’s drawings with images of the war in Syria among the fine artwork and design work on their website. With over one million views Bukowskis thereby gave their customers and visitors of the website the chance to make a bid (directly via the mobile phone) and contribute to the Red Cross and their work for the refugee children from Syria. The campaign lasted three weeks during autumn 2015.
Country : Sweden
Agency : Fältman & Malmén + Draftfcb
Advertiser : Red Cross

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