All commited for #objective2Degres
EDF was an official partner for the COP21. The 2015 Paris Climate Conference aimed to achieve a legally binding and universal agreement on climate, with the aim of keeping global warming below 2°C. The problem is that even though global warming concerns everyone, most of the time it remains a debate between specialists and/or politicians. So, although the French feel it affects them, they also feel powerless. It explains their paradoxical interest, marked by pessimism and fatalism. When you are the domestic power company that caters to all French people, you can hardly address only a handful of people when it comes to a subject that matters to everyone!
Country : France
Agency : Havas Paris
Advertiser : EDF