Google promises changes over advert row

Google promised better controls for its websites, particularly YouTube, after complaints companies' adverts have appeared next to hate-filled videos.

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Google promises changes over advert row

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Google is promising to police its websites better in response to a number of companies pulling their adverts because they had been displayed alongside YouTube videos featuring homophobic and anti-Semitic messages.

The internet giant said it will hire significantly more staff, revamp its policies to give advertisers more control and speed up the process of removing ads from hateful and offensive content.

It will also look at changing its existing guidelines on what content should be allowed on the platform.

Google admitted it has struggled to monitor the 400 hours of video uploaded to its YouTube division every minute.

The advertisers who have suspended their ads are mostly British. The UK is Google’s largest market outside the United States and accounts for nearly nine percent of its global revenue