Εvery summer, Greeks spend their holidays, swimming and having fun with their loved ones. This summer, in these same waters , 3000 refugees were drown, during their death trip to Europe.
The idea of the film is based on this contradiction. A raw comparison of moments of relaxation and moments of desperation, accompanied by chill out music, stressed the fact that public opinion remained indifferent to this tragedy.
UNCHR needed to mobilize as many volunteers as possible, to help, at least, those who survived.The response to UNCHR dramatic call was generous and an adequate humanitarian mechanism was finally set up.
Campaign for raising awareness and donations on refugee immigration crisis
Country : Greece
Agency : McCann Erickson
Advertiser : United Nations Refugee Agency