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The Runner (FinFami)


One minute of Responsibility

The Runner (FinFami)

The Runner
Those taking care of mentally ill relatives go through many different emotions; fear, sadness, guilt, and anxiety. Family responsibilities must be re-allocated complicating the work of the caregiver, and causing financial problems, stress and fatigue. The majority of caregivers are doing valuable work without a day off or financial support, and only 3 percent are eligible for family care assistance and support services. This leads to carers feeling isolated lonely & exhausted. the Hamster in his wheel is a metaphor for the invariable routine and treadmill of carers lives.

FinFami is an national umbrella organisation for local mental health charities that support people taking care of mentally ill relatives. Finfami is funded by the Finnish state gambling monopoly.
Country : Finland
Agency : Havas Oy Helsinki
Advertiser : FinFami

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