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ReMumber 2 (Missing Children)


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ReMumber 2 (Missing Children)

ReMumber 2
Missing Children Europe coordinates European efforts to tackle the issue of child disappearances. They represent 30 grassroots organisations across Europe who work directly with missing children and their families. Most of the missing children are runaways (54%) or parental abductions (29%), and only a small amount of the cases are criminal abductions (1%) or missing unaccompanied migrant children (2%). And lastly there are the kids who are lost, injured or otherwise missing (10%). This 10% includes disappearances for no apparent reasons, kids who may have gotten lost or hurt themselves and cannot be found immediately. But it also includes the ones who get lost at the seaside, at camp etc. With our campaign, we focus on this last category of children, with the intention to hopefully reduce this percentage in time through prevention and empowering children in situations of distress.
Country : Belgium
Agency : FAMOUS
Advertiser : Missing Children

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