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Read to me (Change One Life)


One minute of Responsibility

Read to me (Change One Life)

Read to me
For 75.000 orphans across Russia listening to fairytales usually read to other children by parents is just a dream. And the problem is not only about stories but about attention, love and care every kid needs. With the help of the Change one life Charitable Foundation we asked orphans all over Russia whom they want to ask to read a fairy tale. They named different celebrities. Then we approached these celebrities and shoot them reading the requested stories. We created two channels on two biggest social platforms in Russia – YouTube and OK, Russia’s biggest social network, the equivalent of FB. Then we published the requests and the reading videos on these channels.We also used the technology of pre-roll monetization to help raising money for the Foundation (for the first time in Russia for a social project) to help them making Russian orphans’ lives better.
Country : Russia
Agency : Y&R Moscow
Advertiser : Change One Life

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