Always is the leading feminine sanitary pad in West Africa and is committed to improving the lives of females with superior sanitary protection. The Campaign is based on a research we conducted, we realized that girls face some limitations when they choose to purse a particular career path and this is due to societal, psychological or physical barriers. It was then revealed that some of the things stopping girls from achieving their dream include High cost of education, lack of self-confidence, and gender attitude to society, among others. Based on this, Always is using the platform of Mentorship and Education to empower girls and make them see that their dreams are valid and they can achieve anything they want. This is why P & G decided to introduce the Always #FutureStartsToday Initiative.
Country : Nigeria
Agency : Quadrant MSLGROUP
Advertiser : Procter and Gamble