The idea is based on the Czech saying: “Lyceum from the back, Museum from the front!”. Lyceum means ‘college’ in Czech and the saying jokes about how pretty a woman can look, until you see her face. The exhibition RETRO is inspired by beauty that doesn’t age, even after decades. It takes place in the National Museum as part of the Czech national heritage.
Country : Czech Republic
Agency : Havas Worldwide Prague
Advertiser : Czech National Museum