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Pet fitness trackers are gaining rapid popularity

Once reserved for health-conscious humans looking to track steps and calories burned. Fitness trackers like SUGA’s ‘Petable’ are becoming increasingly popular amongst pet owners, especially in Hong Kong.

The Petable, which hit shelves just last August, retails for just over €100 euros. The device syncs all data with an app on the owner’s smartphone where they can view things like food and water consumption, activity levels and even sleep habits.

SUGA Chairman Ng Chi Ho says there’s huge demand for technology to monitor pet health. They’ve already developed a smart bowl that measures food levels and nutritional content and are currently working to create a device that detects and records pets’ emotional states.

The global market for wearable technology for pets is expected to reach US$2.5 billion by 2024, from an estimated US$1.0 billion at the end of 2016, according to Transparency Market Research.

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