The Truth Unveiled
On March 8th, the news on the Indian TV channel NewsX will be presented by a special presenter: a woman with a veiled face. First, the NewsX presenter starts the broadcast and greets the audience. It begins with an account of several women who have been disfigured by acid attacks by their husbands. Next to her sits a veiled co-host. Then the unveiling begins: while the co-presenter gradually unveils her face, it is clear that she is itself an acid victim. She then asks the audience for their support. The NewsX presenter ends the news with information about the charity “IPRAS WomenforWomen” that tries to alleviate womens’ scars by means of plastic surgery and with tremendous commitment from volunteers. So that women like her can be helped, she calls on viewers to donate: “Together we can make a difference and heal India’s acid victims’ scars.”
The news programme on which the PR campaign is to be broadcast live can be seen on the Indian TV channel, NewsX. This station belongs to the ITVNetwork and is India’s fastest growing news broadcasting group, with two national news channels, four regional news channels, two daily newspapers and various digital platforms, totalling over 100 million daily viewers and readers.
Country : India
Agency : Serviceplan India
Advertiser : IPRAS WomenforWomen