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Sales up but growth slows on China's "Singles Day"


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Sales up but growth slows on China's "Singles Day"

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The chinese E-commerce giant Alibaba’s “Singles Day” festival has posted a record 120.7 billion yuan (16 billion euro) worth of sales.

However, the gala shopping day saw growth slow as Chinese shoppers searched for deeper discounts.




The business



Amid fanfare and celebrity razzmatazz, sales on Alibaba’s platforms raced to 900 million euros in less than five minutes.

It broke last year’s total with almost nine hours of the day-long shopping gala to spare.

The final total marked a 32 percent rise from 2015.

However, growth was significantly lower than the 60 percent increase seen last year, a reflection, analsysts say, of more caution among shoppers.




Are there any other reasons for the slowdown?



Possibly.

It comes amid a more saturated domestic online retail market, a weaker economy and sluggish personal income growth hitting customers’ wallets.

A strong US dollar has also hit the headline sales figure in dollar terms.



What is “Singles Day”?



The 24-hour event, held annually on November the 11th, offers a benchmark for Alibaba’s performance.

It also provides insight into China’s swing to online shopping, especially via smartphones.

The discount shopping day for the unhitched and uncoupled still shifts more goods than the Black Friday and Cyber Monday sales days in the United States.





What they are saying



“On November 11, Singles Day, we see the huge potential of China’s consumer market. To achieve this much with out current, basic infrastructure, I am feeling extremely satisfied,” – Alibaba Chairman Jack Ma


The CEO of the Alibaba Group, Daniel Zhang, said Alibaba was seeking a “perfect way to combine entertainment, interaction and commerce.”



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