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Condom Famous (Toronto Public Health)

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Condom Famous (Toronto Public Health)

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Toronto’s condom usage has actually decreased in the Tinder age. To get people interested in condoms, we held a design contest to create the official condom of Toronto. The campaign idea was based on one question: What happens when you actually win a condom design contest? What’s it like to be recognized for this very strange achievement? How would you deal with being “condom famous?” 
Country : Canada
Agency : The & Partnership
Advertiser : Toronto Public Health