KnowNo is an awareness project created to clear up the gray area around consent.
Starting with a street performance and video leading to a simple online quiz, the campaign delivers an important message to women, men, parents, educators, lawmakers and especially to victims. It further defines what “no” really means, making the fine lines of sexual consent undeniably clear. The video is composed with permission from Lady Gaga and Dianne Warren to the instrumental version of “Til it Happens to You.”
Country : United States
Agency : MARC USA / Chicago
Advertiser : KnowNo