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Alzheimer ATM (Banco Santa Fe)

One minute of Responsibility

Alzheimer ATM (Banco Santa Fe)

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There are more than 35 million people in the world with Alzheimer’s. In Argentina only 10 % of people receive appropriate treatment for this disease. So, Taking advantage that a lot of people pass through the branches of Banco Santa Fe’s doors, we made an interactive and innovative activation. Seeking to generate awareness in society on such an important issue, we intervened the ATMs and made them become an unforgettable experience for our clients 
Country : Argentina
Agency : Y&R Argentina
Advertiser : Banco Santa Fe

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One minute of Responsibility