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#WastedBlood (All Out Action Fund Institutional)

One minute of Responsibility

#WastedBlood (All Out Action Fund Institutional)

In partnership with

Thousands of people in Brazil are needing blood this very minute, but prejudice prevents them from getting it. Because in Brazil, as in many other countries, it’s illegal for men who have sex with other men to donate blood. Lots of people in Brazil don’t even know about this ban.
That’s why we’re launching ‪#‎WastedBlood, a campaign to show the country how much blood is wasted due to sheer prejudice. ‬ 
Country : Brazil
Agency : Africa
Advertiser : All Out Action Fund Institutional

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