People with autism perceives the world in a whole different way, but in Peru this was not considered as a disability, as a result, there was not a law to support them and the government was not able to assign budget for them. For that reason, we worked with the main media stations of our country and changed their content for a moment in order to make peruvians feel how does a person with autism hears and sees the world every day. After the campaign there was such a media pressure that the government finally did what people with this condition has been waiting for many years.
Country : Peru
Agency : YoupanquiBBDO
Advertiser : Center of Diagnoses and Treatment of Autism Peru
Step Into The Blue Shoes (Center of Diagnoses and Treatment of Autism Peru)