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China: Wanda City theme park opens to challenge Disney

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China: Wanda City theme park opens to challenge Disney

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Don’t tell Mickey or Donald… but just weeks before Disney’s new complex in Shanghai is due to launch, a rival theme park has opened in China.

‘Wanda City’ in the southeastern city of Nanchang is a three billion euro entertainment complex with an emphasis on Chinese culture.

The billionaire head of China’s Wanda Group, Wang Jianlin, claimed in a wide-ranging interview earlier this month that Disney faces hurdles to win over consumers to its key animation characters.

“We still haven’t seen a real craze here or a generation blindly following Mickey Mouse or Donald Duck,” Wang said.



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