In an effort to promote wellness amongst the delegates of the Cannes Lions and Lions Health Festivals, Saatchi & Saatchi Wellness created a promotion offering free paddleboard rides in the Mediterranean off the coast of the French Riviera. Themed as a “Wellness Moment,” this official Cannes Lions event was promoted on social media sites with the help of this online video. Not surprisingly, it caused a stir amongst the hedonistic-seeking attendees and created a healthy interruption to the debauchery experienced at Cannes 2015.
Country : United States
Agency : Saatchi & Saatchi Wellness
Advertiser : Saatchi & Saatchi Wellness
Cannes Paddleboard Wellness Moment Case Film (Saatchi & Saatchi Wellness)