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Family is Love (Dignidade Group)

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Family is Love (Dignidade Group)

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In Brazil, non-traditional families are not recognized by the law.This means that gay parents, single parents, adopted children and children raised by their grandparents are not legally families. And Google results reflects that.When we search for family, 100% of the images on Google showed heterosexual families.Master Brasil invited people to share photos of their non-traditional families. These photos were uploaded to the campaign’s website and, using advanced SEO techniques, we made them relevant to Google. 
Country : Brazil
Agency : Master Comunicação
Advertiser : Dignidade Group