The news boss of British retailer Marks and Spencer says he has got his work cut out to end five years of flagging clothing sales.
Steve Rowe took up the top job at the weekend, having been with the company for 26 years.
His words came as M&S reported another quarterly decline.
Rowe’s taken over from Marc Bolland who oversaw an impressive performance from the company’s food division, but struggled to turn around the fall in clothing sales.
“Turning around our Clothing and Home business by improving our customer offer is our number one priority,” said Rowe.
“Although the sales decline in Clothing and Home was lower than last quarter, our performance remains unsatisfactory and there is still more we need to do,” he added.
M&S is due to report financial results for 2015-16 next month and Rowe said he would provide more details on his plans then.
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