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Creativity vs. Brexit: sending the message

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By Euronews
Creativity vs. Brexit: sending the message

<p><strong>As the date of the Brexit referendum approaches the campaigns for leaving the EU or staying accelerate. The more ferocious the PR war the more creative the weapons employed by either side. Here are some of the unusual ones.</strong></p> <script id="infogram_0_jaQobJ2f60liVEJD" title="Time left until Brexit referendum" src="//e.infogr.am/js/embed.js?R83" type="text/javascript"></script> <h3>Word of mouth</h3> <p>As with any issue social media is proving to be highly influential. Out of the many examples here’s just one: a scene from Monty Python’s Life of Brian with theme-matching subtitles.</p> <iframe src="//giphy.com/embed/3oGRFp5I4Xga0RyoEM" width="606" height="339" frameBorder="0" class="giphy-embed" allowFullScreen></iframe><p><a href="http://giphy.com/gifs/3oGRFp5I4Xga0RyoEM"></a></p> <h3>Pro-EU musical</h3> <p>The producers of <em><span class="caps">UKIP</span>! The musical</em> <a href="https://next.ft.com/content/9e8e462c-f821-11e5-96db-fc683b5e52db">claim</a> they did have some sympathy for the EU-sceptic party and its leader Nigel Farage. Torn by its own internal conflicts the UK Independence Party seems to be unable to decide which ‘leave’ campaign to support. The show having premiered at Edinburgh Festival Fringe was on in London’s Waterloo East Theatre in the first week of April. </p> <iframe width="606" height="341" src="https://www.youtube.com/embed/vR3WS6JytDo" frameborder="0" allowfullscreen></iframe> <h3>#HugaBrit</h3> This campaign takes the Brexit-issue to a continental level: it <a href="http://www.theguardian.com/commentisfree/2016/apr/07/prepare-love-bombed-britain-hugabrit-jarvis-cocker">urges citizens</a> of EU countries living in the UK to act. All who are desperate for Britain to remain in the union can take part in the #hugabrit initiative. They are urged to post a photo of themselves hugging a British citizen on the campaign’s webpage or Facebook account. There’s a double challenge involved in this apparently simply human gesture; not only do they have to overcome EU-sceptism but also the traditional British reticence of physical contact with a stranger. <blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/hugabrit?src=hash">#hugabrit</a> <a href="https://twitter.com/hashtag/Brexit?src=hash">#Brexit</a> let's hope UK stays in the European union!! <a href="https://t.co/jFIbY4WSXt">pic.twitter.com/jFIbY4WSXt</a></p>— Katy alexander (@KLA2010) <a href="https://twitter.com/KLA2010/status/717998802238631936">April 7, 2016</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> <blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Big <span class="caps">THANK</span> <span class="caps">YOU</span> to the amazing <a href="https://twitter.com/SHONIBARESTUDIO"><code>SHONIBARESTUDIO</a> for supporting our <a href="https://twitter.com/hashtag/hugabrit?src=hash">#hugabrit</a> campaign. Pls join us & hug for the EU! <a href="https://t.co/Qw2CIgcuIe">pic.twitter.com/Qw2CIgcuIe</a></p>&mdash; PleaseDontGoUK (</code>pleasedontgouk) <a href="https://twitter.com/pleasedontgouk/status/710760468965675008">March 18, 2016</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script> <blockquote class="twitter-tweet" data-lang="en"><p lang="en" dir="ltr">Pepe from Mallorca and Rita are Tied together <a href="https://twitter.com/hashtag/hugabrit?src=hash">#hugabrit</a> <a href="https://twitter.com/pleasedontgouk"><code>pleasedontgouk</a> <a href="https://t.co/Q9SPiKM7P9">pic.twitter.com/Q9SPiKM7P9</a></p>&mdash; Tessa Szyszkowitz (</code>tessaszy) <a href="https://twitter.com/tessaszy/status/704033097231306752">February 28, 2016</a></blockquote> <script async src="//platform.twitter.com/widgets.js" charset="utf-8"></script>