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Todd (Ad Council)


One minute of Responsibility

Todd (Ad Council)

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Not all text and driving PSAs lead to a traumatizing highly-produced slow-motion car wreck. This pro-bono spot by Pereira & O’Dell for The Ad Council and National Highway Traffic Safety Administration (NHTSA) takes a different approach to demonstrate that distracted driving will negate any good will you may have created.
Todd is a seemingly good person who washes his dishes, helps the neighbor water the hedges and makes a great pot of coffee for his co-workers but when he is caught texting and driving, his peers are shocked at Todd’s lack of consideration. C’mon Todd, really?
Stop the texts, stop the wrecks. 
 #StopTheTexts 
Country : United States
Agency : Pereira & O’Dell
Advertiser : Ad Council

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