Not all text and driving PSAs lead to a traumatizing highly-produced slow-motion car wreck. This pro-bono spot by Pereira & O’Dell for The Ad Council and National Highway Traffic Safety Administration (NHTSA) takes a different approach to demonstrate that distracted driving will negate any good will you may have created.
Todd is a seemingly good person who washes his dishes, helps the neighbor water the hedges and makes a great pot of coffee for his co-workers but when he is caught texting and driving, his peers are shocked at Todd’s lack of consideration. C’mon Todd, really?
Stop the texts, stop the wrecks.
Country : United States
Agency : Pereira & O’Dell
Advertiser : Ad Council
Todd (Ad Council)
One minute of Responsibility