Euronews spoke at Berlin’s ITB to Sthembiso Dlamini, Acting CEO South African Tourism, about how South Africa can offer relatively cheap travel to Europeans after its national currency slump.
Germany is among the top-three markets for South Africa. 2015 was not a good year per se, but we know that when you look at the numbers we had about 256,000 travellers from Germany. We have seen a bit of increase during December, and in our interaction with trade some of them are recording a double-digit growth in 2016. So we’ve got a good year ahead and the fact that we are a value for money destination, in fact it’s much cheaper for Germans to come to South Africa now given the fact that you can have so many experiences at a lesser price. So that’s the PR campaign that we are driving now, the price is nice, in fact this is the time to travel to South Africa.