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Don't Label (Fair Welcome)


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Don't Label (Fair Welcome)

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If we start changing the words we use and how we use them, we can change people’s perceptions. We can help people form their own opinions instead of being influenced by the political agendas of others. Don’t Label is the new campaign from the danish NGO Fair Welcome. The campaign comes with a browser plug-in that actively removes prejudiced words from the internet and replace them with neutral words. By getting rid of discriminating words that reinforce negative stereotypes of certain groups of people, we regain objectivity and help create a more equitable society.Visit dontlabel.org to learn more – and download the anti-discrimination plug-in for your browser 
Country : Denmark
Agency : Mindshare
Advertiser : Fair Welcome

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