Tohoku, in 2010, suffered huge tragedies: an earthquake, a tsunami and the nuclear accident at Fukushima Nuclear Power Plant. Four years later authorities certify that Tohoku’s rice is safe. However, many people are still scared. The Japanese Government decides to regain the trust of the world. The answer is “Taste of Tohoku”, the brand designed to re-launch the exportation of Tohoku products.
Country : Italy
Agency : Doing
Advertiser : The Reconstruction Agency
Taste of Tohoku (The Reconstruction Agency)