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Tiger Royalty (Panthera)

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Tiger Royalty (Panthera)

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Panthera, the global wild cat conservation organization, and Happiness, a communications agency based in Brussels, have debuted “Tiger Royalty,” an innovative cause marketing program that enables brands to support wild tiger conservation through the sale of their tiger-inspired products. Happiness conceived Tiger Royalty as an “artistic rights fee for tigers.” The program is built on the notion that tigers—whose power and mystique inspire some of the world’s best-known brands, and thousands of consumer products from diapers to sneakers to handbags—should benefit from the perpetual demand for items bearing their iconic image. 
Country : Belgium
Agency : Happiness Brussels
Advertiser : Panthera