Following a devastating October on South Australian roads, which saw 18 people killed in car crashes, the Motor Accident Commission delivered a direct message to motorists via a powerful television commercial from KWP! The commercial shines a light on the lonely roadside memorials families create to remember loved ones who died there. It’s a timely and poignant wake-up call to drivers to remember or be remembered.
Country : Australia
Agency : kwp! Advertising
Advertiser : Motor Accident Commission