Why not use the time being lost in lines to donate blood? Volunteers held people’s places in line while they donated. The donation was made in a mobile unit at the place of the exhibition. Liters and liters of blood were donated. And most importantly: we created a new channel of donation that is now forever a part of the city’s cultural landscape.
Country : Brazil
Agency : Leo Burnett Tailor Made São Paulo
Advertiser : Good Blood Club
Solidarity Queue (Good Blood Club)