At the World Travel Market 2015 in London, the leading event for the global travel industry, euronews spoke to Domingo Ramon C. Enerio III, President of the Tourism Promotions Board of the Philippines about how the country wants to involve all its 18 regions to work together on the tourism offer.
It is very important for the entire country to work together as a team. It cannot longer be the role of one government agency to promote the Philippines as a tourism destination. We have partners from the local governments that are actually becoming more aggressive and promoting themselves in the different regions of the world. Ultimately the entire nation has to be ready to accept tourism and that everybody should play role in making sure that the experience of every visitor is a fun one.