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Giva (The Safety Lab)


One minute of Responsibility

Giva (The Safety Lab)

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There are many routes you can go down that enable you to give to charity. You can give to an organization, a project or cause. However, how do you know exactly where your money is going and how it’s being used? The brief was to find a progressive way to give to individuals in a responsible way. Make it is easy, transparent and responsive. So that givers know where their money is going. So we created GIVA.org.za It’s a digital platform that allows you to choose an individual at a registered, non-profit organization, give to their specific need, and see how it impacts their life. Users could share their gives with friends and family via social media, whilst also receiving direct updates via email on how their gives have positively impacted individual’s lives.
Country : South Africa
Agency : Y&R Cape Town
Advertiser : The Safety Lab

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