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Discover the forest (Ad Council)

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Discover the forest (Ad Council)

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In an effort to inspire more families to reconnect with nature, Ad Council and the United States Forest Service (USFS) tapped tech-centric creative company The Barbarian Group for a new extension of their campaign targeting both parents and children, “Discover The Forest.” Most Americans live within 100 miles of a national forest or grassland, but believe that nature is inaccessible and are increasingly unlikely to engage in “the great outdoors.“ 
Country : United States
Agency : The Barbarian Group
Advertiser : Ad Council