To warn drivers that alcohol and driving don’t match, Itaipava Zero via Y&R Sao Paulo turned parking lots walls into media using only stickers. A simple and creative idea which caught people’s attention on the time they were boarding their cars.
Country : Brazil
Agency : Y&R São Paulo
Advertiser : Cervejaria Petrópolis
Illusion Sticker (Cervejaria Petrópolis)
One minute of Responsibility