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Illusion Sticker (Cervejaria Petrópolis)


One minute of Responsibility

Illusion Sticker (Cervejaria Petrópolis)

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To warn drivers that alcohol and driving don’t match, Itaipava Zero via Y&R Sao Paulo turned parking lots walls into media using only stickers. A simple and creative idea which caught people’s attention on the time they were boarding their cars. 
Country : Brazil
Agency : Y&R São Paulo
Advertiser : Cervejaria Petrópolis

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