The film may not be on our screens until Christmas but DIsney is making an early bid for our bucks by launching the Star Wars – The Force Awakens toys this Friday.
The sales force is blitzing 15 cities in 12 countries more or less simultaneously with product lines analysts say could be worth four and a half billion euros. That would eclipse the current record, held by the toy spin-offs from another Disney franchise, Cars.
The December movie is the first of six commissioned by Disney since it bought the property from George Lucas three years ago for more than three and a half billion euros.
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