If you have used the world’s number one search engine today you will have already seen that it has a new logo. It’s Google’s biggest redesign since 1999.
It is the latest sign that the rapidly diversifying giant is seeking to turn a page on the past as it redefines itself for the future.
The move comes just a month after a major restructuring of the company created Alphabet, a holding company created by founders Sergey Brin and Larry Page which owns Google. It separates their money-making company from loss-making projects like robot cars, medical research and internet-delivering balloons.