The Philippines’ leading fashion magazine for women goes from self-expression to self-defence in a campaign called Fashion Is Power, teaching women self-defense using whatever they’re wearing. This is a response to an alarming fact reported by the Philippine Women Commission: Every day, 1 out of 5 Filipino women faces assault on the streets.Authored by Publicis JimenezBasic, the campaign holds a very simple premise: If women could turn the very same things they wear into defensive weapons, then that could possibly give them a chance to run away from danger.“More often than not, we go out wearing shoes, bags, rings. So when you get assaulted on the street and you’re stuck in a corner, don’t panic. The things you’re wearing might be able to save you,’ says Pauline Juan, editor-in-chief of Preview Magazine.
Country : Philippines
Agency : Publicis JimenezBasic
Advertiser : Preview Magazine
Beware of Stilettos! (Preview Magazine)
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