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Change the Tune (Center for Science in the Public Interest)


One minute of Responsibility

Change the Tune (Center for Science in the Public Interest)

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Coca-Cola created its original “Hilltop” ad in 1971, and in 2015, it was given a cultural shot in the arm when it was featured in the series finale of Mad Men. But in the years since “Hilltop” first aired, sugary beverages have gone from being a sometimes treat to being the #1 source of calories in the American diet. So we thought it was about time for a remix.
This film was created with the help of real people struggling with real illnesses related to overconsumption of sugary drinks.
Country : United States
Agency : Daughters & Howard
Advertiser : Center for Science in the Public Interest

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