Apple is looking to boost the chances of its ApplePay electronic payments system, available on the latest iphones, by introducing it to the UK in July, and linking it to selected store loyalty cards. The UK is the first European country to get ApplePay.
With the market for electronic wallet purchases expected to more than double by the end of the decade, Apple is bidding to overcome technological glitches, and will make the service initially available in a quarter of a million UK locations, including on public transport.
A recent survey in the US indicated half of ApplePay users reported problems using the facility.
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