Britain’s Vodafone is ringing the changes after posting a rise in quarterly sales for the first time in nearly three years.
The firm has forecast a range for 2015/16 core earning of some 18-billion euros, which would indicate core organic earnings growth of between 1 to 5 percent.
It is being seen as the clearest sign that Europe’s mobile market is edging towards recovery.
Vodafone, the world’s second largest mobile operator, has been hit hard by the constraints on consumer spending in its big European markets, fierce competition in India and by regulator-imposed price cuts around the world.
But analysts expect the market to return to top-line growth after 2016, helped by demand for more expensive fixed-line fibre services and superfast 4G mobile connections.