McDonald’s have unveiled plans to lure back customers and boost flagging sales.
The world’s biggest restaurant chain says it wants to organise its business around four new operation divisions, selling franchises, cutting corporate costs, improving food quality and streamlining its management structure.
Customer visits at established locations have dropped for two straight years. McDonald’s is fighting intensifying competition from a variety of players and has admitted that it has failed to keep up with changing tastes and trends.
In its flagship U.S. market, executives say the menu is too complicated and has gummed up operations.